https://alecarvajal.com alejandra Sat, 11 Nov 2023 20:59:33 +0000 https://alecarvajal.com en https://alecarvajal.com/Project-11-SAG-Wayfinding Sat, 11 Nov 2023 20:59:33 +0000 alejandra https://alecarvajal.com/Project-11-SAG-Wayfinding Salad and Go Wayfinding Signage Creative Campaign <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e2c6c95e4e659765d381289b5d7d8600faa14ced6a71376baf43b8fd52bf1473/SAG_Portfolio_2.png" data-mid="196572777" border="0" src="https://freight.cargo.site/w/1000/i/e2c6c95e4e659765d381289b5d7d8600faa14ced6a71376baf43b8fd52bf1473/SAG_Portfolio_2.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/d48d70cdfb85d248a26adbdacbc34a9729ac098f01c403201de3172cebc4df51/SAG_Portfolio_8.png" data-mid="196572668" border="0" src="https://freight.cargo.site/w/1000/i/d48d70cdfb85d248a26adbdacbc34a9729ac098f01c403201de3172cebc4df51/SAG_Portfolio_8.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/0c4824c87dad612393f88a9fbfa13dd466e469b2a6ae5e7a830f99b7b1aee85f/SAG_Portfolio_6.png" data-mid="196572670" border="0" src="https://freight.cargo.site/w/1000/i/0c4824c87dad612393f88a9fbfa13dd466e469b2a6ae5e7a830f99b7b1aee85f/SAG_Portfolio_6.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/1b4703f094ed0b639bad2f0304a4083c799ea040991c4759ad0557a9f4205c26/SAG_Portfolio_3.png" data-mid="196572816" border="0" src="https://freight.cargo.site/w/1000/i/1b4703f094ed0b639bad2f0304a4083c799ea040991c4759ad0557a9f4205c26/SAG_Portfolio_3.png" /> ︎ Designer: Alejandra Carvajal Task at HandRelaunch Salad and Go with a creative campaign to challenge salad skeptics and rally them behind the brand. Created wayfinding signage for Salad and Go using their new design system to feature their menu items and incentivise new consumers to engage with the brand and their products. View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-10-Planet-Fitness Wed, 19 Jul 2023 22:46:44 +0000 alejandra https://alecarvajal.com/Project-10-Planet-Fitness Planet Fitness Pride Campaign Creative Campaign <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/fa1587a1eb76ef93999e6104353eab80a04f858d02184c0fa4cadb33f73e2c7d/PlanetFitness_Portfolio_2.png" data-mid="185561501" border="0" src="https://freight.cargo.site/w/1000/i/fa1587a1eb76ef93999e6104353eab80a04f858d02184c0fa4cadb33f73e2c7d/PlanetFitness_Portfolio_2.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/fa1587a1eb76ef93999e6104353eab80a04f858d02184c0fa4cadb33f73e2c7d/PlanetFitness_Portfolio_2.png" data-mid="185561501" border="0" src="https://freight.cargo.site/w/1000/i/fa1587a1eb76ef93999e6104353eab80a04f858d02184c0fa4cadb33f73e2c7d/PlanetFitness_Portfolio_2.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/dadfd8e8844ee49f0c0d644cc745d1695ba14dd35fdecb9f55a0e5cdf41d33a9/PlanetFitness_Portfolio_7.png" data-mid="196575607" border="0" src="https://freight.cargo.site/w/1000/i/dadfd8e8844ee49f0c0d644cc745d1695ba14dd35fdecb9f55a0e5cdf41d33a9/PlanetFitness_Portfolio_7.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/16b38c5b031219b73ca77b74c1f233ce1745ee8b091e449be0562fa954cfa8c1/PlanetFitness_Portfolio_4.png" data-mid="185561506" border="0" src="https://freight.cargo.site/w/1000/i/16b38c5b031219b73ca77b74c1f233ce1745ee8b091e449be0562fa954cfa8c1/PlanetFitness_Portfolio_4.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/bc7bdfdbd9750d73ebb78a89045e77aa7e545d3050274d4ff512508a2e619b3d/PlanetFitness_Portfolio_3.png" data-mid="196503445" border="0" src="https://freight.cargo.site/w/1000/i/bc7bdfdbd9750d73ebb78a89045e77aa7e545d3050274d4ff512508a2e619b3d/PlanetFitness_Portfolio_3.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/bc7bdfdbd9750d73ebb78a89045e77aa7e545d3050274d4ff512508a2e619b3d/PlanetFitness_Portfolio_3.png" data-mid="196503445" border="0" src="https://freight.cargo.site/w/1000/i/bc7bdfdbd9750d73ebb78a89045e77aa7e545d3050274d4ff512508a2e619b3d/PlanetFitness_Portfolio_3.png" /> ︎ Designer: Alejandra Carvajal Task at HandCreate a new design system for Planet Fitness 2023 Pride Campaign and execute the system across various mediums. View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-9-DEWALT Mon, 17 Jul 2023 21:55:34 +0000 alejandra https://alecarvajal.com/Project-9-DEWALT DEWALT Precision Innovation Rebranding System <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/cfc538048bb34280adac66099b915e42101389372b941092f4c9f4819b895dcd/Dewalt_Portfolio_12.png" data-mid="196574664" border="0" src="https://freight.cargo.site/w/1000/i/cfc538048bb34280adac66099b915e42101389372b941092f4c9f4819b895dcd/Dewalt_Portfolio_12.png" /> <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/a346debf16edc86873f15656ed0b8a2db8543012d5fe51c6c36519428e5517ad/Dewalt_Portfolio_8.png" data-mid="196574711" border="0" src="https://freight.cargo.site/w/1000/i/a346debf16edc86873f15656ed0b8a2db8543012d5fe51c6c36519428e5517ad/Dewalt_Portfolio_8.png" /> <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/033deb272da0e01aea27b6359f9f526a058573e0cd7539c53dc7dd9103a03603/Dewalt_Portfolio_11.png" data-mid="196574663" border="0" src="https://freight.cargo.site/w/1000/i/033deb272da0e01aea27b6359f9f526a058573e0cd7539c53dc7dd9103a03603/Dewalt_Portfolio_11.png" /> <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/31cae78609f808d9fe23229bfa3bc7085f221f412f6cc245aef1e596ef554863/Dewalt_Portfolio_15.png" data-mid="196574667" border="0" src="https://freight.cargo.site/w/1000/i/31cae78609f808d9fe23229bfa3bc7085f221f412f6cc245aef1e596ef554863/Dewalt_Portfolio_15.png" /> <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/3923d1d5a8719a28461154c4cc4ed6e037d012a38d8ab176fc5d0c9dd330e91a/Dewalt_Portfolio_9.png" data-mid="196575463" border="0" src="https://freight.cargo.site/w/1000/i/3923d1d5a8719a28461154c4cc4ed6e037d012a38d8ab176fc5d0c9dd330e91a/Dewalt_Portfolio_9.png" /> ︎ Designer: Alejandra Carvajal Task at HandCreate a new design system for DEWALT and execute the system across various mediums.Visual Approach Precision Innovation Built for the pros who build the world. View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-8-Capriotti-s Sun, 16 Jul 2023 22:10:11 +0000 alejandra https://alecarvajal.com/Project-8-Capriotti-s Capriotti’s BE SO EXTRA Rebranding System [2023 - Current] <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/30a2ba82ba94d62951ad98f7fb0699dfbc9e8be38df7502fcb4fec1263aff58c/Caps_Portfolio_04.png" data-mid="196503227" border="0" src="https://freight.cargo.site/w/1000/i/30a2ba82ba94d62951ad98f7fb0699dfbc9e8be38df7502fcb4fec1263aff58c/Caps_Portfolio_04.png" /> <img width="3902" height="2438" width_o="3902" height_o="2438" data-src="https://freight.cargo.site/t/original/i/c6e2928a76bb240c8a14c80d38ce785d4615ef1baff5570d7cd7d5c26a7d10b3/Screenshot-2023-07-16-at-4.39.14-PM.png" data-mid="196574862" border="0" src="https://freight.cargo.site/w/1000/i/c6e2928a76bb240c8a14c80d38ce785d4615ef1baff5570d7cd7d5c26a7d10b3/Screenshot-2023-07-16-at-4.39.14-PM.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/4d52cbda5b076bed0c556c87bde898ecd1ccdf04dcf6b61fff94ed177d3491ae/Caps_Portfolio_7.png" data-mid="185255603" border="0" src="https://freight.cargo.site/w/1000/i/4d52cbda5b076bed0c556c87bde898ecd1ccdf04dcf6b61fff94ed177d3491ae/Caps_Portfolio_7.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e7611978260670cbb0a3e782a77362bbaddac288a55305d5b0a915e54f4820a6/Caps_Portfolio_6.png" data-mid="196574895" border="0" src="https://freight.cargo.site/w/1000/i/e7611978260670cbb0a3e782a77362bbaddac288a55305d5b0a915e54f4820a6/Caps_Portfolio_6.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/7e433b81fd0ae036e7a8582041f86eb6efec3a1f362576469f1981a7a6459651/Caps_Portfolio_9.png" data-mid="196574897" border="0" src="https://freight.cargo.site/w/1000/i/7e433b81fd0ae036e7a8582041f86eb6efec3a1f362576469f1981a7a6459651/Caps_Portfolio_9.png" /> ︎ Designer: Alejandra Carvajal Task at HandCreate a new design system for Capriotti’s and execute the system across various mediums.Visual ApproachBE SO EXTRA We sandwich with swagger, feeding greater tastes loudly, proudly, daily.&nbsp;Extra is a lifestyle, a commitment to always raising the bar. We’re extra-ing everything we do, from the bottom up, always sandwiching with swagger. We’re extra-ing our experience, our ingredients, our originality. And our fans are extra too…never settling for ordinary and bringing that big eating energy to every order. View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-7-EZGO Tue, 11 Jul 2023 22:37:18 +0000 alejandra https://alecarvajal.com/Project-7-EZGO EZGO A Street-Legal Golf Cart Company Rebranding System <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/170d8bd141809432abb607f192f1c4fcbc6ebfa0e853fec1c72cfb4b5e70d62a/EZGO_Portfolio_20.png" data-mid="184811261" border="0" src="https://freight.cargo.site/w/1000/i/170d8bd141809432abb607f192f1c4fcbc6ebfa0e853fec1c72cfb4b5e70d62a/EZGO_Portfolio_20.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/90c58ef1849a7fb436fe41299df35fc182d7ef46c428ed67ecc2db0385760b07/EZGO_Portfolio_13.png" data-mid="184811254" border="0" src="https://freight.cargo.site/w/1000/i/90c58ef1849a7fb436fe41299df35fc182d7ef46c428ed67ecc2db0385760b07/EZGO_Portfolio_13.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/3dc6b1fcedc5f0e9a51998894b64f935515a962e72a443cfbd43d450a44c74e5/EZGO_Portfolio_8.png" data-mid="184811248" border="0" src="https://freight.cargo.site/w/1000/i/3dc6b1fcedc5f0e9a51998894b64f935515a962e72a443cfbd43d450a44c74e5/EZGO_Portfolio_8.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/991f2147d98ccf442d9df87de9cd6b87f5f4df853fae62ba18fbba92bb2a730a/EZGO_Portfolio_18.png" data-mid="184811259" border="0" src="https://freight.cargo.site/w/1000/i/991f2147d98ccf442d9df87de9cd6b87f5f4df853fae62ba18fbba92bb2a730a/EZGO_Portfolio_18.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/e4a4cbe8c63581c42d4418f627c256b4a47741bc320b958348b0c511351161dd/EZGO_Portfolio_4.png" data-mid="184811244" border="0" src="https://freight.cargo.site/w/1000/i/e4a4cbe8c63581c42d4418f627c256b4a47741bc320b958348b0c511351161dd/EZGO_Portfolio_4.png" /> ︎ Designer: Alejandra Carvajal Task at HandIn this case study you’ll experience the new brand guidelines executed across several applications&nbsp; and mediums. View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-6-ARAG Thu, 13 Jul 2023 19:31:17 +0000 alejandra https://alecarvajal.com/Project-6-ARAG ARAG SHRM 2023 Booth Design Marketing Initiative <img width="2526" height="1892" width_o="2526" height_o="1892" data-src="https://freight.cargo.site/t/original/i/8730cfd8fbda8dbb18c910325fc3aae05fc4a2934e194e52d6e43c7cd15c8e2f/Arag_BoothMock_AC.png" data-mid="184998229" border="0" src="https://freight.cargo.site/w/1000/i/8730cfd8fbda8dbb18c910325fc3aae05fc4a2934e194e52d6e43c7cd15c8e2f/Arag_BoothMock_AC.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/15a5a0e1924d9e89325e9e8f0a5b4f1049fe11eb9818a872d5c2e217f8cf161f/ARAG_Portfolio_3.png" data-mid="184998242" border="0" src="https://freight.cargo.site/w/1000/i/15a5a0e1924d9e89325e9e8f0a5b4f1049fe11eb9818a872d5c2e217f8cf161f/ARAG_Portfolio_3.png" /> ︎Designer: Alejandra Carvajal︎Campagin: Legal Needs Are In Your Future (Silver Gail Award &amp; Shorty Award Finalist) Task at Hand Create a design system for the 2023 SHRM annual tradeshow event.&nbsp; Visual Approach Legal Needs Are In Your Future Inspired by attributes of the LNAIYF campaign, we leveraged playful and ornate elements to showcase a carnival-like experience aiming to bring levity and interest to a conversation that might otherwise be deemed tedious.&nbsp; View Case Study&nbsp;︎︎︎&nbsp; https://alecarvajal.com/Project-5-Humantold Tue, 29 Mar 2022 15:04:37 +0000 alejandra https://alecarvajal.com/Project-5-Humantold Humantold A Mental Health Services Company Rebrand <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/253ae83643364e604c810e5dd50da33aed92c706c73bd4e9159aa0f086bb7f4e/Humantold_Portfolio_1.png" data-mid="137960494" border="0" src="https://freight.cargo.site/w/1000/i/253ae83643364e604c810e5dd50da33aed92c706c73bd4e9159aa0f086bb7f4e/Humantold_Portfolio_1.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/7b104c89dff5aef26282ec19065f98d3feb4ef04027b7cc9e06b45d34297cd66/Humantold_Portfolio_15.png" data-mid="137961407" border="0" src="https://freight.cargo.site/w/1000/i/7b104c89dff5aef26282ec19065f98d3feb4ef04027b7cc9e06b45d34297cd66/Humantold_Portfolio_15.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/86f5b93731f874884370edb71fba350d8a0ff369c43b29b176c10f87a77af51c/Humantold_Portfolio_6.png" data-mid="137961398" border="0" src="https://freight.cargo.site/w/1000/i/86f5b93731f874884370edb71fba350d8a0ff369c43b29b176c10f87a77af51c/Humantold_Portfolio_6.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/9a1801b6473938413587384ceeccbe6c331087bce4b32f9f0cf0da7919283bad/Humantold_Portfolio_10.png" data-mid="137961402" border="0" src="https://freight.cargo.site/w/1000/i/9a1801b6473938413587384ceeccbe6c331087bce4b32f9f0cf0da7919283bad/Humantold_Portfolio_10.png" /> ︎Creative Director: Taryn Kealani ︎Design Director: Victor Won ︎Designers: Alejandra Carvajal/Taryn Kealani︎Copy: Sandra Eichner Task at Hand To strengthen Humantold’s visual foundation that will apply to all current and future touch points. Visual Approach We are Humanity In the world of online anonymity, we’ve lost the thing that connects us—our shared humanity. In this visual approach, we are putting that front and center. Real life, real humans, real self-expression. Because in order to ask our clients to be "real" and vulnerable, we need to the same. View Case Study&nbsp;︎︎︎&nbsp; https://alecarvajal.com/Project-4-Lakeside Sat, 19 Mar 2022 18:29:35 +0000 alejandra https://alecarvajal.com/Project-4-Lakeside Lakeside Book Company A Book Printing Company New Visual System and Branding <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/cbd672c5344b76ccb4cd89dfa65124b6fcd686a18c194a9fbe3ee695c07d1acb/Lakeside_Portfolio_7.png" data-mid="137933149" border="0" src="https://freight.cargo.site/w/1000/i/cbd672c5344b76ccb4cd89dfa65124b6fcd686a18c194a9fbe3ee695c07d1acb/Lakeside_Portfolio_7.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/3fc7b292efdd9da178dd511ea604bf36d940689c544d4f6238ce132d51af345f/Lakeside_Portfolio_13.png" data-mid="137933155" border="0" src="https://freight.cargo.site/w/1000/i/3fc7b292efdd9da178dd511ea604bf36d940689c544d4f6238ce132d51af345f/Lakeside_Portfolio_13.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/12545135a7715263e394ba2201bd971e5183113c759fe893a93ea368c674d449/Lakeside_Portfolio_9.png" data-mid="137933151" border="0" src="https://freight.cargo.site/w/1000/i/12545135a7715263e394ba2201bd971e5183113c759fe893a93ea368c674d449/Lakeside_Portfolio_9.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e574c374b9bcbd126b036974d2839f12a0ccae873540d2b62ca6215638d70d5f/Lakeside_Portfolio_10.png" data-mid="137933152" border="0" src="https://freight.cargo.site/w/1000/i/e574c374b9bcbd126b036974d2839f12a0ccae873540d2b62ca6215638d70d5f/Lakeside_Portfolio_10.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/c71eb6d8b526339c0e3ef819448c253f95e22cd2abf2f322e3d5b41b3debc9e7/Lakeside_Portfolio_19.png" data-mid="137933161" border="0" src="https://freight.cargo.site/w/1000/i/c71eb6d8b526339c0e3ef819448c253f95e22cd2abf2f322e3d5b41b3debc9e7/Lakeside_Portfolio_19.png" /> Task at Hand Communicate Lakeside’s new investment in their local communities through their newly established brand to demonstrate the bright future that lies ahead. Visual Approach Back to Our Roots Lakeside is deeply rooted in heritage—it defines us, it teaches us, and it’s helped us grow to who we are now. Because after 150 years, it’s not only about the success we’ve had. It’s about the lessons we’ve learned along the way and the people who made it happen. Through our hard work and dedication, our employees built this company and the books that made it. And though recent years may have strained those ties, we know that our people and our roots are the future of Lakeside. ︎ Creative Director: Taryn Kealani︎ Designer:&nbsp; Alejandra Carvajal/Taryn Kealani︎ Identity: Jeremy Fogleman︎ Copy: Julianne Perry View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-3-APS Sat, 19 Mar 2022 18:29:35 +0000 alejandra https://alecarvajal.com/Project-3-APS miniMist An Innovative Propellant-Free Aerosol Company Rebrand and Web Design <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/c34865108ac6b8445d7562e3c495440cebced32860b03750c75134bd19990a0e/APS_Portfolio_2.png" data-mid="137933394" border="0" src="https://freight.cargo.site/w/1000/i/c34865108ac6b8445d7562e3c495440cebced32860b03750c75134bd19990a0e/APS_Portfolio_2.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/a7e96cde0660c3e926fe1d1c886f310d760a72c654d65076e978285c3db483b7/APS_Portfolio_3.png" data-mid="137933395" border="0" src="https://freight.cargo.site/w/1000/i/a7e96cde0660c3e926fe1d1c886f310d760a72c654d65076e978285c3db483b7/APS_Portfolio_3.png" /> <img width="6000" height="3750" width_o="6000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/f06fb033a383eee94992b0856a8d39a9488faa4d95a634a482161a9f6cc4c6ae/APS_Portfolio_7.png" data-mid="137933401" border="0" src="https://freight.cargo.site/w/1000/i/f06fb033a383eee94992b0856a8d39a9488faa4d95a634a482161a9f6cc4c6ae/APS_Portfolio_7.png" /> Task at Hand Design a new visual identity and system for a new-to-market propellant-free aerosol.Visit Website ︎︎︎ Visual ApproachBeauty and Function Aerosols have remained unchanged for decades—unappealing round bottles, noisy and full of harmful propellants. This visual approach focuses on bridging the gap between beautiful design and modern functionaility. ︎ Creative Director: Victor Won︎ Designer: Alejandra Carvajal ︎ Designer: Jeremy Fogleman︎ Copy: Dallas Erwin View Case Study&nbsp;︎︎︎ https://alecarvajal.com/Project-2-Land-O-Lakes Sat, 19 Mar 2022 18:29:35 +0000 alejandra https://alecarvajal.com/Project-2-Land-O-Lakes Land O’Lakes Inc. A Vertically Intergrated Agricultural Corporation User Journey at Land O’Lakes Conference <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/a3f30f5e4581e908ef50459b0bb06f352bbc6206aa8c2fa136fb5c1c5df861d5/LandO-Lakes_Portfolio_8.png" data-mid="137934844" border="0" src="https://freight.cargo.site/w/1000/i/a3f30f5e4581e908ef50459b0bb06f352bbc6206aa8c2fa136fb5c1c5df861d5/LandO-Lakes_Portfolio_8.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/5723b742357ac64fe8799113aa67c28f6d745afe19572b4e2ea6772890e3fc9e/LandO-Lakes_Portfolio_6.png" data-mid="137934832" border="0" src="https://freight.cargo.site/w/1000/i/5723b742357ac64fe8799113aa67c28f6d745afe19572b4e2ea6772890e3fc9e/LandO-Lakes_Portfolio_6.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/f089b1cc4bd745a0705615ad8c783b8db49d890a6b18a17df41d950cc0231db5/LandO-Lakes_Portfolio_12.png" data-mid="137934870" border="0" src="https://freight.cargo.site/w/1000/i/f089b1cc4bd745a0705615ad8c783b8db49d890a6b18a17df41d950cc0231db5/LandO-Lakes_Portfolio_12.png" /> <img width="3000" height="1875" width_o="3000" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e3110e3d359bce59135d9b512799c395a78be8358178b9af769b9d6fe61fd849/LandO-Lakes_Portfolio_14.png" data-mid="137934878" border="0" src="https://freight.cargo.site/w/1000/i/e3110e3d359bce59135d9b512799c395a78be8358178b9af769b9d6fe61fd849/LandO-Lakes_Portfolio_14.png" /> Task at Hand Design a user journey for Land O’Lakes’ 2022 annual meeting through the utilization of our new visual identity and design elements.&nbsp; ︎ Creative Director: Adam Skalecki ︎ Visual Identity: Adam Skalecki/Victor Won︎ Designer: Alejandra Carvajal︎ Design Contributors: Nikki Welty/Cassidy Walter View Case Study&nbsp;︎︎︎