Nice to see you
Alejandra Carvajal
Take a peek at my latest work
Salad and Go
Wayfinding Signage
2023
︎ Designer: Alejandra Carvajal
Task at Hand
Relaunch Salad and Go with a creative campaign to challenge salad skeptics and rally them behind the brand.
Created wayfinding signage for Salad and Go using their new design system to feature their menu items and incentivise new consumers to engage with the brand and their products.
View Case Study ︎︎︎
Task at Hand
Relaunch Salad and Go with a creative campaign to challenge salad skeptics and rally them behind the brand.
Created wayfinding signage for Salad and Go using their new design system to feature their menu items and incentivise new consumers to engage with the brand and their products.
View Case Study ︎︎︎
Planet Fitness
Pride Campaign
2023
︎ Designer: Alejandra Carvajal
Task at Hand
Create a new design system for Planet Fitness 2023 Pride Campaign and execute the system across various mediums.
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Task at Hand
Create a new design system for Planet Fitness 2023 Pride Campaign and execute the system across various mediums.
View Case Study ︎︎︎
DEWALT
Precision Innovation
2023
︎ Designer: Alejandra Carvajal
Task at Hand
Create a new design system for DEWALT and execute the system across various mediums.
Precision Innovation
Built for the pros who build the world.
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Task at Hand
Create a new design system for DEWALT and execute the system across various mediums.
Visual Approach
Precision Innovation
Built for the pros who build the world.
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Capriotti’s
BE SO EXTRA
2023 - Current
︎ Designer: Alejandra Carvajal
Task at Hand
Create a new design system for Capriotti’s and execute the system across various mediums.
BE SO EXTRA
We sandwich with swagger, feeding greater tastes loudly, proudly, daily.
Extra is a lifestyle, a commitment to always raising the bar. We’re extra-ing everything we do, from the bottom up, always sandwiching with swagger. We’re extra-ing our experience, our ingredients, our originality. And our fans are extra too…never settling for ordinary and bringing that big eating energy to every order.
View Case Study ︎︎︎
Task at Hand
Create a new design system for Capriotti’s and execute the system across various mediums.
Visual Approach
BE SO EXTRA
We sandwich with swagger, feeding greater tastes loudly, proudly, daily.
Extra is a lifestyle, a commitment to always raising the bar. We’re extra-ing everything we do, from the bottom up, always sandwiching with swagger. We’re extra-ing our experience, our ingredients, our originality. And our fans are extra too…never settling for ordinary and bringing that big eating energy to every order.
View Case Study ︎︎︎
EZGO
A Street-Legal Golf Cart Company
2023 // 2024
︎ Designer: Alejandra Carvajal
Task at Hand
In this case study you’ll experience the new brand guidelines executed across several applications and mediums.
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Task at Hand
In this case study you’ll experience the new brand guidelines executed across several applications and mediums.
View Case Study ︎︎︎