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Alejandra Carvajal
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Task at Hand
Design a new visual identity and system for a new-to-market propellant-free aerosol.
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Visual Approach
Beauty and Function
Aerosols have remained unchanged for decades—unappealing round bottles, noisy and full of harmful propellants. This visual approach focuses on bridging the gap between beautiful design and modern functionaility.
︎ Creative Director: Victor Won
︎ Designer: Alejandra Carvajal
︎ Designer: Jeremy Fogleman
︎ Copy: Dallas Erwin
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