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Alejandra Carvajal
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Task at Hand
Communicate Lakeside’s new investment in their local communities through their newly established brand to demonstrate the bright future that lies ahead.
Visual Approach
Back to Our Roots
Lakeside is deeply rooted in heritage—it defines us, it teaches us, and it’s helped us grow to who we are now. Because after 150 years, it’s not only about the success we’ve had. It’s about the lessons we’ve learned along the way and the people that made it happen.
Through our hard work and dedication, our employees built this company and the books that made it. And though recent years may have strained those ties, we know that our people and our roots are the future of Lakeside.
︎ Creative Director: Taryn Kealani
︎ Designer: Alejandra Carvajal/Taryn Kealani
︎ Identity: Jeremy Fogleman
︎ Copy: Julianne Perry
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