ARAG

SHRM 2023 Booth Desigh

2023

︎Designer: Alejandra Carvajal
︎Campagin: Legal Needs Are In Your Future (Silver Gail Award & Shorty Award Finalist)

Task at Hand

Create a design system for the 2023 SHRM annual tradeshow event. 

Visual Approach

Legal Needs Are In Your Future

Inspired by attributes of the LNAIYF campaign, we leveraged playful and ornate elements to showcase a carnival-like experience aiming to bring levity and interest to a conversation that might otherwise be deemed tedious. 


View Case Study ︎︎︎