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Alejandra Carvajal
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Capriotti’s
BE SO EXTRA
2023 - Current
︎ Designer: Alejandra Carvajal
Task at Hand
Create a new design system for Capriotti’s and execute the system across various mediums.
BE SO EXTRA
We sandwich with swagger, feeding greater tastes loudly, proudly, daily.
Extra is a lifestyle, a commitment to always raising the bar. We’re extra-ing everything we do, from the bottom up, always sandwiching with swagger. We’re extra-ing our experience, our ingredients, our originality. And our fans are extra too…never settling for ordinary and bringing that big eating energy to every order.
View Case Study ︎︎︎
Task at Hand
Create a new design system for Capriotti’s and execute the system across various mediums.
Visual Approach
BE SO EXTRA
We sandwich with swagger, feeding greater tastes loudly, proudly, daily.
Extra is a lifestyle, a commitment to always raising the bar. We’re extra-ing everything we do, from the bottom up, always sandwiching with swagger. We’re extra-ing our experience, our ingredients, our originality. And our fans are extra too…never settling for ordinary and bringing that big eating energy to every order.
View Case Study ︎︎︎